Deneva Goins
PRODUCT DESIGN CONSULTANT
HP Fitstation
Personalized 3d Footwear Experience
Designed the retail kiosk experience for HP’s FitStation, a 3D foot-scanning and personalization platform created with the NFL and Brooks. Defined the interface strategy and wireframes to support multiple brand identities while protecting user data.
Context
HP partnered with the NFL, Brooks, and Superfeet to bring biometric customization to retail footwear. The goal was to showcase how HP’s 3D printing and scanning technologies could power a new, data-driven approach to personalized products.
The Challenge
Retailers needed a kiosk experience that could adapt to multiple brand identities while meeting strict privacy standards.
The UI had to capture precise biometric data and recommend personalized 3D-printed products in a way that felt approachable to in-store customers.
My Role & Approach
As Staff Product Design Lead for HP’s Immersive Computing team, I defined the product strategy and created detailed wireframes for the FitStation kiosk.
My focus was to simplify a complex workflow into a clean, brand-agnostic interface that engineering and partners could scale easily.
Design Highlights
Vision & Strategy Deck
Used to align HP’s Immersive Computing team and partner brands on the FitStation vision, product value, and user experience strategy.
Wireframes
Wireframes illustrating the kiosk experience, 3D scanning workflow, and privacy-compliant data flow for HP’s retail kiosk.
3D Scanning Workflow
Intuitive guided flow for scanning and pressure mapping
Brand Adaptability
Modular design system works for retailers like Brooks or Superfeet
Data Protection
UX patterns ensuring user privacy and compliance with international law
Demo of user UX & 3d Visualization
Impact
The wireframes and product vision presentation helped secure partnerships and move the FitStation from concept to production. The final experience demonstrated how biometric data and additive manufacturing could create a new standard for personalized retail.